A leader in skin health

With a 30-year legacy of science and innovation, Obagi has led transformative research that has met the needs of every skin tone and type.
We believe skin care is more than “correcting” or even “preventing,” it’s about unleashing your skin’s full potential. That’s why at Obagi we create inclusive products that support the diversity we all bring to the table. It’s about developing scientifically backed, clinical-quality formulations to promote healthy, future-facing skin. We see the future of skin care ahead of us, and we’re making a conscious effort to make sure everyone is represented—not just for today but for many more tomorrows, too.

Because, just like the people who use our products, we’re not interested in looking backwards. We’re creating the future of skin care—and a community of future fearless customers who remind us why they choose Obagi.

Future fearless

Your skin is a marker of your past.
Of all your laughs — but also all your tears.
Of your suntans — and your sunburns.
Of your exposure to life.
But what if your skin said more about your future than it said about your past?
What if skincare wasn’t about “correcting” or even “preventing” life?
What if, instead, it was about unleashing your skin’s full potential?

Obagi is the complete skincare company, designing transformational products that promote skin health — not just today but for many more tomorrows, too. It’s all about developing scientifically backed, clinical-quality formulations to promote healthy, future-facing skin. Because just like the people who use our products,we’re not interested in looking backwards. We’re proud of the category we helped create. But we’re eager to redefine it.